Case Study: DNKN YEAH!

Recently, Dunkin’ refreshed its brand image to reposition itself in the global market. Founded in 1950 as a bakery specializing in “American-style doughnuts,” the brand has successfully evolved through a franchise model that spans over 11,300 stores worldwide, especially in the United States.

The redesign includes the use of the acronym DNKN, a resource that works brilliantly in packaging thanks to the high recognition of its typography. Inspired by this concept, I created the slogan DNKN YEAH! and developed a vibrant and eye-catching illustration using watercolors, where a donut becomes the star of the campaign.
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Art, color, and freshness for a brand that reinvents itself with strength.

A campaign that continues and enhances its recent brand redesign. With DNKN YEAH!, Dunkin’ reaffirms its presence and positioning in a fresh, friendly, colorful, and fun way, connecting with its audience authentically and dynamically.

An innovative element of this campaign is a fully customized Food Truck, designed to take the DNKN YEAH! experience beyond its iconic stores. Because even though Dunkin’ has fantastic locations, now its flavor and style can reach wherever you are.