"Occhio al Benessere"
​ A Campaign for Children's Visual Health

Coinciding with the start of the school year, the Occhio al Benessere campaign was launched a year-long initiative focused on children's visual health within the optical sector.Thanks to this campaign, children up to 12 years old could replace their glasses free of charge in case of prescription changes within 12 months of purchase, ensuring their visual well-being.

To reinforce the message, educational materials were developed, such as small booklets with visual tips, along with displays and informational flyers.
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The impact of Occhio al Benessere was recognized by a prestigious optical industry magazine, highlighting it as a highly successful campaign.

"Vista da Artista"
​ The Continuation of a Successful Campaign

Following the success of the first year, the Occhio al Benessere campaign continued with a second edition under the name Vista da Artista.
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Maintaining the same focus on raising awareness about children's visual health, new educational materials were developed, including booklets with visual tips, displays, and flyers, reinforcing the message and commitment to the visual well-being of young children.

Cruz Roja’s Gold Lottery
​ The Luck of Many Starts Here

As every year, Cruz Roja launches its traditional Gold Lottery, a charitable initiative that helps those most in need through everyone’s collaboration.

The goal of this campaign was to inspire solidarity among Spaniards through a series of scenes that showcase Cruz Roja’s work and how, with a simple ticket, anyone can change the lives of many others.
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To achieve this, the layered cut-out technique, digitally adapted and applied to various formats, was used to create a visually striking aesthetic that perfectly aligns with the campaign’s message.

Poster

Web Paper

Additionally, a website was created not only to showcase the campaign but also to communicate Cruz Roja’s workthrough each ticket design, enhancing its impact and reach.

Each image on the website includes interactive information: By clicking, users can access detailed content about the stories and work of the people being helped, as well as their impact on the community.
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This approach not only highlights Cruz Roja’s work but also encourages reflection and action, bringing the audience closer to the real stories behind each Gold Lottery ticket.

Merchandisign

Icon for La Caixa: The "Agustito" Cushion

A communication element designed to connect with the audience and generate engagement. “Agustito” not only serves to capture leads, but also becomes an emotional vehicle, strengthening the bond with clients and conveying warmth.

​I created the hand-lettered text using Indian ink, which was later printed on each cushion. These cushions were placed in La Caixa offices, inviting clients to feel comfortable and be part of the campaign, perfectly aligning with the brand’s warm and approachable identity.

"Agustito": More Than a Cushion, An Experience at La Caixa Offices

Depending on the type of office, the “Agustito” experience adapts:

​Agustito Corner: A cozy space designed for clients to discover, in a relaxed way, all the benefits of the “Agustito” payroll program.

All of this was adapted to different formats such as window vinyls.

Visuals

“Agustito” Website

​Making of lettering