"Occhio al Benessere"
A Campaign for Children's Visual Health
Coinciding with the start of the school year, the Occhio al Benessere campaign was launched a year-long initiative focused on children's visual health within the optical sector.Thanks to this campaign, children up to 12 years old could replace their glasses free of charge in case of prescription changes within 12 months of purchase, ensuring their visual well-being.
To reinforce the message, educational materials were developed, such as small booklets with visual tips, along with displays and informational flyers. The impact of Occhio al Benessere was recognized by a prestigious optical industry magazine, highlighting it as a highly successful campaign. |