INSITU FESTIVAL: Music & Nature

Insitu Festival is a unique project that brings music to rural areas of Spain, creating a bridge between emerging bands and established artists in an environment that connects with nature. A festival where music and respect for the environment coexist in perfect harmony.
​
I had the privilege of capturing the soul of Insitu Festival through a poster that encapsulates its essence. I also developed the illustrations, branding, logo redesign, and social media visuals, ensuring a cohesive look & feel throughout all the festival’s events. Additionally, I created adaptations for merchandising and the launch event, giving visual form to the vibrant energy that defines this experience.

Rollup

Logo Redesign 

The mammoth, an iconic symbol of the town of Ambrona, remains the central image of the Insitu Festival logo, but with a fresh visual identity.

For the redesign, an origami-style figure was chosen, reflecting the festival’s adaptability and flexibility, capable of transforming and evolving with each edition. The aesthetic has been modernized, bringing a fresh and contemporary feel.

The mammoth is framed within a diamond shape, evoking a top-down view of a musical stage. This geometric element is optional, providing versatility for different logo applications.
Additionally, the typography of “Insitu” has been refined, ensuring a balanced and harmonious composition that reinforces the festival’s identity.

​🔸 A design that respects tradition while evolving with the festival. 🔸

Merchandising

For Insitu Festival, I developed a cohesive and vibrant merchandising line that reflects the festival’s essence: music, nature, and evolution. The designs integrate the new origami-style mammoth logo, bold typography, and geometric elements to maintain a consistent visual identity.

Food & Drink Tickets

I designed food and drink tickets that seamlessly integrate with the festival’s visual identity. Using the origami-style mammoth motif and geometric elements, the tickets are both practical and aesthetically appealing, enhancing the overall festival experience.

Some photos of Insitu Festival